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Marketing Management in China
商品網址: http://dreamstore.info/redirect.php?k=35d7dd45454123d9c8418e37e57a8cc4&uid1=&uid2=&uid3=&uid4=&uid5=
商品訊息功能:
商品訊息描述:
Marketing Management in China brings the landmark work of marketing gurus, Philip Kotler and Kevin Lane Keller to China.This edition, adapted by Professor Taihong Lu of Sun Yat-sen University, takes a journey into a truly Chinese vista of marketing management. With content, language, and presentation shaped to the demands of the world’s fastest burgeoning economy, this is one textbook that marketing students of the new millennium cannot do without.
Concise content — An effort has been made to keep the content concise to help students grasp key concepts quickly. Brevity has been achieved by keeping the content relevant to the Chinese context, having taken into account the subtleties between local and foreign consumer behaviors, market environments.
Clear, accessible language — The use of simple and clear English facilitates critical understanding of the text.
Visual learning aids — Vivid illustrations, diagrams and tables complement the text at apt junctures, aiding comprehension. At the same time, visual learning cues help summarize important points.
Strong selection of international and Chinese cases
Finding quality China-context cases that are current is challenging for most instructors. This adaptation provides hard-to-find and well-researched China cases that offer insights while covering a wide variety of contexts, spanning international companies operating in China to Chinese companies that are beginning to venture overseas.Percentage of case contexts:
30% China companies in China context (Baidu, Vanke, Guomi)
15% China companies in international context (Huawei, Haier)
15% international companies in China context (P&G, Wal-mart, Dell)
40% international companies in international context (Coco-cola, Microsoft)
商品訊息簡述:
作者： Kotler
新功能介紹- 出版社：華泰文化
新功能介紹 - 出版日期：2009/01/01
- 語言：英文
Marketing Management in China
商品網址: http://dreamstore.info/redirect.php?k=35d7dd45454123d9c8418e37e57a8cc4&uid1=&uid2=&uid3=&uid4=&uid5=
▲林智平。（圖／記者黃克翔攝）
記者王真魚／台南報導
Lamigo桃猿林智平23日出戰統一獅，單場3安猛打賞，僅差1支三壘打達成完全打擊，連6戰敲安，9月份至今出賽13場，僅2場沒有安打表現，打擊率達0.400，在隊上排名第3。
林智平今年4月初遭逢母喪，相隔一個月重返一軍，打擊狀況沒有遇到太大的低潮，目前整季出賽81場，打擊率0.378，25次盜壘成功，近況更猛，連6戰擊出安打，其中有3戰是單場至少繳出3安，他說：「擊球點的掌握度都還滿好的。」
今天對獅隊，林智平於6局上從獅隊洋投達斯汀手中擊出本季第4轟，追平個人單季新高，不過8局下面對林志祥擊出的內野球，趨前守備時不慎傷到右腳踝，提前退場，他透露，傷到的部位與2周前的舊傷相同：「之前跑壘的時候傷到的，那時候有些瘀青，很快就消掉了，今天跑一跑，腳又去『蹬到』。」
球隊爭冠關鍵期間，林智平希望傷勢沒有大礙：「這幾天是有些疲勞，但接下來十幾場都很關鍵，要是明天狀況允許，還是想要下場比賽，幫助球隊。」
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